From the desk of My Collaborative Team President, Edward S. Sachs, CPA

Over the past few weeks, we have had a lot of discussion about the role of the practice group in marketing. Our Round Table panelists seemed to concur that practice groups should be more focused on education than marketing. These discussions have continued through our Happy Hour discussions every Friday.

When I first became President of the Florida Academy of Collaborative Professionals, I held a series of meetings on just this topic with the practice group Presidents around the state. The conclusions were similar.

The number one role of the practice group is recruiting new members and bringing new professionals into the Collaborative Process. After all, the more practitioners we have promoting the Process the more likely people will choose the Process. The practice group’s next most important role is educating its members. The one thing that everyone agrees on is that the better educated Collaborative professionals become, the better they become at marketing themselves and the Process.

My Collaborative Team’s role is to equip practitioners with the tools they need to market their Collaborative practice and to provide Practice Groups that need help, the tools to service their members better.

We work hand in hand with the Practice Group and its practitioners along with partners like state associations and the IACP to help provide the best resources to achieve their marketing goals.