Over the last week the way we conduct our business has changed. Businesses have moved from offices to homes and people across the world have been instructed to stay home. When your business structure changes, your marketing strategy needs to change with it. Now more than ever it is imperative that your correct information is listed online.
When you are seeking out a skilled trade worker to complete a job, what is one of the first things you will do? Either ask a friend for a referral or search on google for professionals and reviews. This is the same process that a couple exploring divorce will use as well.
Getting listed on professional directories will improve your online visibility and search engine rankings. The more places that your correct contact information and website are linked to, the more credibility search engines like google assign to your site. This is known as backlinking and can be one of the strongest and cost-effective forms of SEO (search engine optimization).
Professional listings will also increase your website traffic, potential client exposure and credibility. Many professional directories, like the one that can be found on the My Collaborative Team website, have requirements that must be met before a professional can join. These requirements can help the public distinguish the professionals who most qualified for the job at hand.
Whether it is with My Collaborative Team, the International Academy of Collaborative Professionals, your local practice group or a specific industry website, it is crucial for your business that you get listed. Reach potential clients directly on their computers. Distinguish yourself as a leader in your professional industry. Get your information listed!